Behavioral economics is a relatively new area of science using social, cognitive and emotional factors in understanding the economic decisions of consumers and investors, and their effects on market prices, returns and the allocation of resources. This field is primarily concerned with the bounds of rationality (selfishness, self-control) of economic agents and it integrates insights from psychology with neo-classical economic theory.
This course will primarily focus on new developments in behavioral economics and possible implications for food and health policy. By uniting scientists from Europe and the United States, the course will provide participants with new perspectives in behavioural economics research, focusing also on new developments in research methodology. A combination of lectures and workshops will enable participants to actively exchange views on the possibilities of applying behavioural economics approach to improving food and health policies of different countries.